Luker on Trends helps those who market and sell to American consumers understand the big picture: how do sports, leisure, & technology fit in the context of American life? Our goal is to analyze trends and emerging topics, and provide solutions that help you deal with change.
We provide strategy and intelligence powered by the ESPN Sports Poll, the industry standard since 1994. Each month, Sports Poll tracks American sports interests and behavior with the highest quality research in the industry. We also monitor trends related to American use of free time, technology, discretionary spending and sponsorship sentiment among others. The combination of Luker on Trends and ESPN Sports Poll allows us to show how these trends are affecting current sports fan behavior and how they will change sports fans in the future.
In 2014, we are proud to be celebrating the 20th anniversary of Sports Poll.