A leader in intelligence for more than 20 years

A leader in intelligence for more than 20 years

We live in an increasingly complex world. One where technology, the economy, and evolving demographics are changing how Americans spend their free time. It is increasingly important to understand why people become sports fans in the first place and how they engage with sports throughout their lives.

Luker on Trends focuses on building fan relationships and engagement. We conduct the research to understand how American free time is changing and impacting the sports fan experience. We then help our clients develop strategies that will ultimately build fan relationships and engagement to strengthen their future.

Our flagship product, the ESPN Sports Poll, has been the industry standard for understanding American sports fans since it launched in 1994. That includes more than 475,000 interviews over 23 years. All from a representative sample collected on a near-daily basis. We provide intelligence based on Sports Poll, as well as custom research products and services tailored to our clients’ needs.

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